Tips and Tricks
July 11, 2018
A job interview doesn't end when you walk out the door. A little thank you note not only makes you stand out, it also creates a general good-feel. Here's a template to get you started.
You’ve just had an interview for a job you really want and you’re pretty sure you nailed it! Now you can just sit back and wait for the phone call with the (hopefully) good news, right? WRONG. In fact, this is the time to really shine and make yourself stand out with a follow up thank you email. (You’d be surprised how many people don’t do this).
The world is constantly changing but one thing that hasn't changed is the need to sincerely thank someone for their time. A thank you note to your interviewers, to express your appreciation for the time they’ve taken out to meet you, is a great way of showing that you’re interested in the position. It also gives you the opportunity to mention some points you may have missed. And who doesn’t love a personal thank you note?
Although you might be tempted to say send your interviewer flowers or a handwritten note, just keep in mind what the overall vibe is in the company. Are they a company that would truly appreciate this? Because, let’s face it, sending flowers in this situation is a bit cheesy, and sending a handwritten note to a digital/tech company might not be the best idea.
Okay, so what do you write? Just a quick thank you? Nope, that’s way too short and impersonal. Nor do you want to write a long and boring novel.
Don’t worry, help is here as we’ve created a little template you can copy and paste, get inspired by, tweak as you please, read out loud to your pet squirrel…. In other words, feel free to use it as you want:
Hi [Interviewer Name],
I wanted to thank you for meeting with me today and I really appreciate [insert something personal] for example: how you take care of your candidates. I realise how much work must go into each candidate and you have been great with letting me know what to expect from an interview and preparing to meet with the team and following up. I loved learning more about [insert company] and I’m very excited about the opportunity to join the team, and help [bring in new clients / develop world-class content / anything else awesome you would be doing] with your team.
I look forward to hearing back from you regarding the next steps, and please do not hesitate to contact me if you need any additional information following our interview.
No matter the amount of flattery just keep in mind that the interviewer is looking at your skills, experience and culture fit before anything else. But a thank you note certainly won’t hurt.
Best of luck and let us know how you get on!
P.s Looking for a new role where you can truly change the recruitment game? See our openings here.
June 08, 2018
Find out how emotions and your work goes hand in hand. And how emotional connection can be used to attract the most valuable costumers.
Our very own Sadiye Booker has once again created a great blog post. Keep reading and stay tuned for more interesting and hot topics like this.
What does emotion have to do with our work? It turns out, quite a lot. Companies in retail, healthcare and financial services are now using a detailed understanding of emotional connection to attract and retain the most valuable customers.
When companies identify customers emotions and connect with them, the benefits can be huge. For example, since a major bank introduced a credit card for millennials, the use increased by over 70% and new account growth rose by 40%. Similarly, when a nationwide apparel retailer refocused its merchandise to its most emotionally connected customers same-store sales growth increased more than threefold.
If we look further into the obvious emotional drivers, there are a wide range of potentials which could motivate customers to use a brand, so using this knowledge, how can companies help?
In reality, the majority of companies are aware of customers emotions but aren’t able to figure out a way to define them and link them to results.
Identifying emotional drivers can be difficult and time-consuming if not done accurately, however measuring them is even more complicated, because customers may not know what motivates them emotionally and sometimes, you may find that they aren’t even aware of them.
The Benefits of Connecting with Customers Emotionally
As customer relationships with a brand deepen, they move along the pathway toward full emotional connection. As shown below, although they become more valuable at each step, there’s a dramatic increase at the final one where customers feel fully connected and satisfied.
Emotional Drivers Vary Across Brands
As mentioned above, the credit card designed with millennials in mind. Emotional desires such as ‘protect the environment’ and ‘be the person I want to be’ were the highest in the banking industry for that age group. Whereas, desires such as ‘feel secure’ or ‘succeed in life’ tend to be seen more typically within older age groups.
The bank went on to design various messaging features to connect to those results, leading to its fastest-growing new credit card.
If you really look into it, there’s research conducted across hundreds of different industries and brands which target the emotions that drive customers.
Any company can begin a process to learn about their customers emotional motivators such as conducting experiments, surveys and events. As well as this, companies could invest in big data analytics or engage consultancies with specific expertise.
The most sophisticated firms are making emotional connection part of a broad strategy that involves every function in the value chain from product development and marketing to sales and business development.
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