The State of TA 2025

Download HIGHER’s latest State of TA report — proudly sponsored by Talentful.

Built on proprietary data, the 2025 edition reveals emerging trends in hiring, turnover, team challenges, and shifting TA priorities. This year’s spotlight is on capacity, efficiency, and the evolving strategic role of talent acquisition. Alongside the findings, expert commentary offers practical, forward-looking strategies to help TA teams stay competitive and take control in today’s unpredictable hiring landscape.

Where you’ll gain insight:

Hiring Trends & Workforce Planning

Global hiring confidence is rising, yet many TA teams still receive headcount on short notice. Explore how companies are balancing growth goals with unpredictable headcount planning.

Capacity & Efficiency

TA teams are under pressure, struggling to manage increasing workloads. Explore the most-used measurement methods, the shift toward generalist hiring, and how leaders are navigating hidden capacity constraints.

AI & Tech Adoption

76% of TA professionals are comfortable with AI, but adoption is mostly limited to admin tasks. Learn how better data structuring can unlock AI’s potential beyond automation.

The Evolving TA Function

TA is shifting from a hiring-focused function to a strategic business driver. See how leaders are shaping employer branding, internal mobility, and workforce planning to future-proof their teams.

43%

43% of talent teams anticipate headcount growth in 2025 compared to only 17% in 2024.

83%

83% of talent leaders think TA will encompass a broader remit by 2029.

Get access to the report!

Access the latest trends and insights, download the report below!

Voices & Highlights from the Report

“Our business is shifting quickly— we used to get to the first quarter in our 12-month plan and everything was already out of date. Last year, we ran our workforce planning cycles twice. This year, we’re shifting to quarterly loops to make sure the plan for hiring is in lockstep with the business.”

— Jason Gingrich, Talent Acquisition Lead @ Intrinsic

“What we’re looking at now is how we can uplevel each individual on our team beyond recruiting in a way that benefits both our business and their careers. This includes the areas that funnel into talent: operations and technology, internal mobility, and reporting.

— Claire Berkley, Head of Talent @ Poshmark

“AI is not a new concept in talent acquisition. But now, the honeymoon’s over. To implement AI effectively long-term, organizations need a good base of scalable, standardized processes and data protocols. AI is only as smart as the instructions we give it.”

— Manjuri Sinha, VP HR/ Global Head of GTM Org Success & People Partners @ Miro

Want more insights like this?

This report was created by HIGHER and proudly sponsored by Talentful.

To explore the full findings, access additional resources, or learn more about becoming a member, head over to HIGHER.

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